• SMH retained top spot in the online news category• Six of the top ten news sites reported double digit growth in time spent• Close to 5 million online Australians streamed news video content
SYDNEY: October 14, 2014 – More than 17.6 million Aussies went online during September 2014 and consumed just over 37 hours of digital content during the month, according to results released today by Nielsen.
Latest results from Nielsen Online Ratings found of those who went online, more than half (9.9 million) visited a ‘current events and global news’ site and consumed close to three hours (2 hours, 51 minutes) of digital news content during September 2014.
Nielsen confirmed that unique audience to current events and global news sites dipped slightly for September compared to the prior month (-2.5%) but that time spent was notably up (+11%). “Big news months typically drive incremental, casual news consumers who just ‘drop in’ for specific news content,” revealed Monique Perry, Head of Nielsen’s Media Industry Group. “The September universe is an expected normalising of the market. What we have seen this month is that those who visited news sites have spent more time engaging with this content compared to last month.”
Six of the top ten news sites reported double digit growth in the time spent metric during September compared to the prior month, led by The Guardian, (+47%) and BBC (+28%). The Age and news.com.au remained the most engaged sites based on time spent metrics, (see chart below.)
Nielsen Online Ratings unique audience data confirmed SMH retained top spot in the online news category while Daily Mail (+2.2%) and The Age (+9.9%) had growth in unique audience in September 2014, compared to the prior month.
Close to 5 million Australians streamed current events and global news video content in September 2014. Channel Nine News is the top streaming site in this category in terms of unique audience, followed by SMH and News.com.au. ABC has the highest time spent streaming current events and global news video content.
表 1.按新闻独立受众排名的顶级网站
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
smh.com.au |
3,607 |
36 |
10.80 |
01:07:17 |
|
news.com.au |
3,569 |
55 |
13.57 |
01:30:22 |
|
新闻网站 |
3,129 |
24 |
10.77 |
00:42:08 |
|
美国广播公司新闻网站 |
2,518 |
26 |
8.38 |
00:39:37 |
|
澳大利亚每日邮报 |
2,508 |
15 |
5.87 |
00:49:26 |
|
时代 |
2,082 |
41 |
12.14 |
01:42:57 |
|
卫报 |
1,934 |
14 |
6.03 |
00:48:19 |
|
雅虎 7 新闻网站 |
1,911 |
19 |
8.06 |
00:27:20 |
|
先驱太阳报 |
1,713 |
19 |
8.28 |
00:43:20 |
|
英国广播公司 |
1,492 |
27 |
6.82 |
00:48:24 |
Source: Nielsen Online Ratings, Hybrid data September, 2014.
关于尼尔森尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球性的信息和测量公司，在市场营销和消费者信息、电视和其他媒体测量、在线情报、移动测量、贸易展览和相关产业领域占据领先地位。尼尔森的业务遍及约 100 个国家，总部设在美国纽约和荷兰迪曼。欲了解更多信息，请访问 www.nielsen.com。
新闻联系人：Jackie Helliker，0403 074 864，jackie.helliker@nielsen.com
