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Sporting Season Kicks Off In March Digital Ratings (Monthly)

4 分钟阅读 | 2016 年 4 月

Sydney, Australia – 27 April 2016 – The start of the sporting season has driven audiences online Nielsen’s March release of Digital Ratings (Monthly) reports, the IAB endorsed digital audience measurement currency. Digital Ratings Monthly gives the market Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.

March marked the beginning of the winter sport season resulting in significant increases in audiences across the sports subcategory. The Formula One Championships, V8 Supercars, AFL and Cricket ICC World Twenty20 all drove up sport audiences across desktop, smartphone and tablet. Unique audience numbers for the sports sub-category saw an 8.3% uplift month on month, from 10.3 million to 11.1 million.

The top five winners in the sub-category were Telstra Media AFL, ESPN Digital Network, FOX SPORTS, Telstra Media NRL and news.com.au – sport, all with unique audience increases in March, and most increasing by over a third. Additionally, several entities saw triple digit growth thanks to the start of the season including Grandprix.com.au, VirtualSPORTS.com.au, Footytips, V8 Supercars and ESPN Footytips.com.au.

Several major events around the country also caused increases in unique audience to relevant sites in March. The Sydney Royal Easter Show saw the biggest increase of 243% increase from 231,000 to 793,000 as Sydneysiders bought tickets and organised their trip to the show. Ticketmaster and Ticketek also saw double-digit gains, sitting at 2.3 and 1.9 million unique audiences respectively

CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
Ranking for the top three news services current events and global news sub-category remained the same.

In news apps, the BBC News App increased by 144% in March, and The Guardian is the leader in the current events and global news sub-category app rankings followed by BBC and 7NEWS.

Digital Ratings (Monthly) fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.

The data allows publishers, who are already investing significantly in mobile, to see how their audiences have grown across all digital devices.  It also enables agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment – giving a true picture of their total audience across key digital devices.

关于互动广告局

澳大利亚互动广告局(IAB)有限公司是澳大利亚网络广告的最高行业协会,成立于 2010 年 7 月。作为 IAB 全球 43 个办事处之一,澳大利亚 IAB 的会员数量迅速增长,其主要目标是为媒体和营销行业提供支持和帮助,确保他们在数字经济中蓬勃发展。

IAB 的职责是与其成员以及更广泛的广告和营销行业合作,协助营销人员确定如何以最佳方式将在线营销作为其营销战略的一部分,以更好地锁定目标客户、吸引客户并建立品牌。

IAB 澳大利亚利用其成员的技能、经验和承诺,作为所有在线广告问题的权威和客观来源,宣传在线广告的益处,同时推广全行业的最佳实践。

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有关 IAB 澳大利亚的更多信息,请访问:www.iabaustralia.com.au

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如需了解更多信息,请联系

Sarah Corry
Tel: 0450 803 881
Email: scorry@iconinternational.com.au