New SVOD Content Ratings Service Provides Turner Deeper Insights and Broader Perspective into the True Lifecycle of Content

New York, NY – Dec. 7, 2017 – Today, Nielsen announced that Turner is the latest media company to access its subscription video on-demand (SVOD) content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership. The agreement includes all of Turner’s media brands, including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV, as well as Turner Sports’ coverage. SVOD Content Ratings is another component of Nielsen Total Audience measurement framework as it shines a light into the consumption of subscription-based streaming content.

“Viewing to programs on SVOD services is a huge blind spot for the industry and critical to help better understand the total audience picture,” said Howard Shimmel, Chief Research Officer at Turner. “We have an obligation to not only our own brands, but our media partners in providing them a real time look into how audiences are consuming content, where and when. This service will help shine a light into the competitive landscape of SVOD content as well as better inform our programming and distribution decisions.”

With Nielsen SVOD Content Ratings, Turner will have access to syndicated SVOD data from some of today’s most popular subscription-based streaming content. This insight will allow Turner and its networks to compare how their content as well as that of other television networks performs against programs viewed through SVOD services. In addition, the service uses Nielsen’s national TV Panel to provide demographic and household characteristic data to understand who viewed these programs.

“For a long time our clients lacked the ability to compare—apples to apples—how streamed content performed against programming that aired on linear television and on-demand,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions. “With our new Nielsen SVOD Content Ratings service, we are taking out the guess work and empowering clients, such as Turner, to have a true perspective of their content’s audience whether it’s viewed live, time-shifted, on-demand or via an SVOD service. This deeper understanding will also enable our clients to have more strategic and informed conversations when it comes to valuing their content as well as understanding how audiences flow between linear and SVOD platforms on an ongoing basis.”

Subscribers of Nielsen SVOD Content Ratings receive measurement of programs at the season and episode level in a manner comparable to linear television data—including ratings, reach, frequency and segmentation reporting. The breadth and depth of these insights serves to inform clients and the industry of precisely where this content fits in the larger media ecosystem.

关于尼尔森

尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，提供对消费者观看和购买内容的全面了解。尼尔森的 "看"（Watch）业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。

ABOUT TURNER

Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.

联系人：

Nielsen: Gorki​ ​De​ ​Los​ ​Santos,​ ​gorki.delossantos@nielsen.com,​ ​646-654-4837Turner: Jenn Toner, jenn.toner@turner.com, 212-275-6642