Clients can now leverage their preferred viewability provider, including DoubleVerify, Integral Ad Science and Moat, to validate their in-view audience
New York, NY – July 20, 2016 – Nielsen today announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create viewable, human, demographic ad measurement that best supports their digital ad campaign goals. By equipping clients with greater flexibility, Nielsen is helping marketers more easily validate the exposure of their digital campaigns and enabling media publishers and platforms to best optimize their digital inventory.
In recent years, the digital ad industry has begun to shift away from served impressions toward viewable impressions as the basis for validated delivery of digital ad campaigns. At the same time, advertisers and agencies are demanding greater assurances that an ad has been delivered with the opportunity to be seen by the intended audience.
“The marketplace is using a variety of viewability thresholds and providers, so we are giving clients the flexibility to understand how delivery varies and optimize accordingly,” said David Wong, senior vice president of Digital Product Leadership at Nielsen. “Viewability and fraud are critical industry issues, and we are working with leading technology companies to provide the measurement that our clients demand.”
By offering a choice of integrated viewability providers—and flexibility to employ multiple viewability thresholds concurrently—Nielsen is helping clients adapt to an industry that is more dynamic than ever. Additionally, Nielsen is helping the ad industry simplify viewability implementation with a single integrated solution that accommodates the preferences of ad buyers and sellers and combines it with Nielsen’s industry-leading audience reach measurement.
Based on client feedback, Nielsen has been working with a growing number of viewability providers, including [alphabetically] DoubleVerify, Integral Ad Science and Moat, to deliver viewable, human, demographic ad metrics within Nielsen Digital Ad Ratings using a single tag.
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关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，提供对消费者观看和购买内容的全面了解。尼尔森的 "看"（Watch）业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。
联系方式
Brendan McCarthy, Brendan.mccarthy@nielsen.com, 646-654-8850
