Insights | 15-12-2022
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
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Insights | 25-10-2022
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
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Insights | 24-10-2022
Sponsor patches on MLB jerseys are more than what they seam
For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off, the upcoming…
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Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
