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Perception of CTV ad effectiveness hampered by use of narrow targeting tactics
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand…
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Brand Lift
Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across…
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Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
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How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
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Analyzing Out of Home Impact
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…
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Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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Influencer marketing: The obvious approach
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…
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Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
