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With streaming, game shows have an entirely new audience
The proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is that more evident right now than it is within game and quiz show programming.
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5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are progressively more insular and niche, navigate a cookieless world, and, ultimately, figure out what ROI everything’s driving.
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Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down
Total streaming usage hit another record by claiming 35% of total TV usage in August, but audience engagement across platforms is starting to fluctuate depending on where the big-name content is.
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Let’s talk about streaming and engaging the Latino audience
Compared to the general U.S. audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming platforms—significantly outpacing the streaming appetites of all other ethnic groups.
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In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.
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Six tips and best practices to drive better ROI outcomes
To help cut through the data noise, we’ve put together six tips and best practices you can use that harness the power of data to increase ROI.
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Streaming claims largest piece of TV viewing pie in July
Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes watched during the pandemic lockdown period in April 2020.
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Win the streaming wars with bingeable content
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to specific content.
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Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty
Ad-supported content provides brands with a medium to engage with consumers who are open to brands engaging with them based on sexual orientation and gender.
