Insights | 10-01-2023
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Marketers today need to understand the ROI across the full range of marketing objectives, including both traditional and…
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Insights | 15-12-2022
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
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Insights | 15-12-2022
TV usage surges in November, and streaming hits another viewership milestone
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
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Insights | 12-12-2022
Primetime on their time: New fall programs draw 41% of their viewers in the week after they air
The seven new primetime network dramas that debuted this September attracted 54% of their total audience viewership in the…
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Insights | 08-12-2022
Seen on screen: The importance of disability representation
Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…
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Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
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Insights | 17-11-2022
What football’s growing popularity in North America means for 2026 World Cup sponsors
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…
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Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
