Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Despite a drop in total TV usage, an active news cycle contributed to a second month of share gains for cable.
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Accreditation represents unity and trust in agreed-upon standards with data that can be trusted. Those standards benefit…
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
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