Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
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Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s ever-evolving media…
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Nielsen ONE allows advertisers and publishers to plan and to transact on a single set of metrics across linear and…
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose challenges for…
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