Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
Insights
-
-
Insights | 15-04-2022
Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
-
Insights | 07-03-2022
Uncover the complex customer journey with modern attribution measurement
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and…
-
Insights | 23-02-2022
Communiquer sur le « Brand Purpose »
Au cours de ces dernières années, les spécialistes du marketing ont de plus en plus misé sur l’attrait du « Brand…
-
Insights | 23-02-2022
Case study: Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
-
Insights | 10-02-2022
Case study: Marketing Cloud takes FOX Next to the next level
The combination of premium data and cross-platform audience targeting added up to success for Fox Next with a 90% new…
-
Insights | 26-01-2022
Nielsen audience activation on social campaigns
Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical industry.
-
Insights | 27-09-2021
Targeting premium audiences on social media
Learn more about how brands can identify and target relevant audiences within their social channels to increase brand…
-
Insights | 22-07-2021
尼爾森案例分享：運用NMC協助品牌節省36%取得名單成本
聯成電腦為台灣電腦教育的領導品牌，近年來除了實體課程外，也透過線上學院增加服務學員的管道。而聯成電腦的首要目標是希望能在數位環境中觸及年輕受眾，蒐集年輕受眾名單，進而接觸以增加年輕族群使用聯成電腦的服務。…
-
Insights | 20-04-2021
Impartial digital ad measurement helps Mankind pharma account for every rupee spent
Mankind Pharma turned to Nielsen’s Digital Ad Ratings to analyze the effectiveness of its campaigns and reach a wider…
