Insights | 01-09-2020
The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19:…
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Insights | 10-02-2020
The Database: A Conversation with Women in Technology
On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President, Global Client…
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Insights | 27-01-2020
The Database: How Mixed Realities Will Enhance the Video Game Landscape
On this special episode, recorded at CES, Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and…
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Insights | 13-01-2020
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising…
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Insights | 08-10-2019
The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can…
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Insights | 05-08-2019
The Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads
How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how.
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Insights | 01-07-2019
The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important…
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Insights | 10-06-2019
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity,…
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Insights | 03-06-2019
The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today’s…
