2024 U.S Election
data hub
Learn how Americans are consuming media, how political campaigns are spending funds and what voters care about ahead of the 2024 presidential election.
News consumption
Weekly time spent with news media by demo and media type
Source: Nielsen TV Measurement (May 2023-June 2024)
Local market insights: Claimed media usage within select DMAs
Source: Scarborough insights (2024)
Political ad spend
2020 vs 2024 political ad spend by media type, for National
Source: Ad Intel
2020 vs 2024 political ad spend by media type, for local
Source: Ad Intel
Presidential debate viewership
View in millions
Source: Nielsen Audience Measurement
U.S voter insights
Where political parties watch TV
Source: Scarborough insights (June 2022 – October 2023)
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Note:
“Left Leaners” are defined as Democrat or Independent, leaning Democrat
“Right Leaners” are defined as Republican or Independent, leaning Republican
“Independents” are defined as Independent or Independent leaning Democrat or Independent leaning Republican
Programming consumption by political party
Source: Scarborough insights (June 2022 – October 2023)
–
Note:
“Left Leaners” are defined as Democrat or Independent, leaning Democrat
“Right Leaners” are defined as Republican or Independent, leaning Republican
“Independents” are defined as Independent or Independent leaning Democrat or Independent leaning Republican
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