Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
Insights
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Insights | 31-08-2022
How to get your content discovered
Sort, display and contextualize your content across platforms and media with Gracenote ID’s single…
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Insights | 03-03-2022
How marketers can successfully leverage social media influencers in their campaigns
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to…
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Insights | 10-02-2022
Case study: Marketing Cloud takes FOX Next to the next level
The combination of premium data and cross-platform audience targeting added up to success for Fox Next with a…
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Insights | 24-08-2021
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the…
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Insights | 16-08-2021
Forging Direct Relationships Without Third-Party Cookies
Without third-party cookies, first-party data will become foundational in how brands connect with their…
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Insights | 13-05-2021
Picture This: Leveraging Personalization for Better Visual Content Merchandising
Future success in the streaming space will hinge on more than just great content—it will need directions to…
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Insights | 06-05-2021
Toward the future of digital audience measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the…
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Insights | 29-04-2021
With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with…
