Outcomes, not output: Measuring impact across the full marketing funnel
Tuesday 17 September at 9:00 BST / 10:00 CET / 16:00 SGT
Reaching EMEA and Asian audiences is just the beginning
Driving returns is crucial, and having the data to back it up is essential. Join us to uncover how marketers from EMEA and Asia are identifying, measuring and optimising ROI through the entire customer journey.
With the proliferation of platforms and devices, reaching audiences, nurturing prospects and acquiring customers has never been more important and more complex. Achieving holistic measurement is crucial, as measuring in silos can disrupt the path to purchase.
Join us for global insights from Arnaud Frade, Head of APAC Media and Ben Samuel, Head of EMEA Marketing Mix Consulting on how you can excel in an outcomes-focused advertising landscape.
Learn more about…
The impact of reach and frequency on outcomes
Breaking ROI out of silos
The most important metrics and their significance
84%
of global marketers are confident in their ROI measurement capabilities
36%
of media channels perform above average for delivering both sales and awareness
45%
45% of Asia-Pacific and 31% of European media plans are underinvested
