Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights
Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Insights | 19-04-2024
Navigating AI in Marketing Mix Modeling: Risk and Rewards
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
Insights | 19-04-2024
Peaks and valleys: Ad spending trends around the world
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…
