Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
Insights
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Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
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Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 08-02-2022
Impressions 2.0: The great equalizer
While the media industry has been using impressions for years, the transition to impressions for complete and…
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Insights | 21-10-2021
The not so hidden problem with big data sets
Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the…
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Insights | 24-08-2021
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the…
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Insights | 13-08-2020
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only…
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Insights | 20-04-2020
The Nielsen Total Audience Report: April 2020
This edition of the Nielsen Total Audience Report showcases how consumers across age groups and household types…
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Insights | 11-02-2020
The Nielsen Total Audience Report: February 2020
This report highlights the cross-media fragmentation and consumer time spent over traditional and nascent…
