Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
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Insights | 07-10-2024
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights | 09-05-2024
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
Insights | 13-09-2023
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Insights | 25-08-2023
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Insights | 23-06-2023
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
Insights | 10-11-2022
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
Insights | 31-10-2022
Simply put, your brand is how people see, experience and perceive you.
Insights | 15-09-2022
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
Insights | 08-09-2022
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
Insights | 17-08-2022
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
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