Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights
Insights | 09-05-2024
‘Data driven’ is no longer enough for your ROI strategy
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
Insights | 13-09-2023
Beyond today: Why long-term marketing drives business longevity
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
Insights | 10-11-2022
In a streaming-first world, comparable, always on measurement is critical
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
Insights | 31-10-2022
How to build brands that resonate
Simply put, your brand is how people see, experience and perceive you.
Insights | 15-09-2022
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
Insights | 17-08-2022
Win the streaming wars with bingeable content
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
