Podcast solutions

Overview

Understand your podcast audience

Podcast advertising is gaining significant momentum in the marketplace. Consumer engagement with podcasts is on the rise, and ad revenue continues to grow as well. With more ad dollars in the U.S. going to podcasting, marketers, content creators and media owners need to understand the effectiveness of podcast advertising and analyze insights about the growing podcast market. 

Nielsen’s suite of podcasting solutions enable you to understand the behaviors of podcast listeners so you can reach the right consumers and drive ROI. Nielsen’s podcast solution framework spans from discovery to optimization, with each solution illuminating a specific step within the workflow.

Features

Discover, plan, optimize & activate around podcasts

Discover

Descriptive metadata to power meaningful search, discovery & recommendations

Plan

People-based verification

Helps buyers and sellers connect brands with both podcast program titles and genres

Activate

Comprehensive coverage

Utilize Nielsen cross device and data to create addressable segments to promote to advertisers

Optimize

Measure the impact of ad exposure on brand health metrics

Let’s discuss your business needs