Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

November 2024

Total day | Persons 2+

Copyright © 2024 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Dec. 30, 2024 – Jan. 5, 2025

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Squid Game
1
4,595
16Netflix
Virgin River
2
1,390
64Netflix
Landman
3
1,300
9Paramount+
Bluey
4
1,235
154Disney+
The Equalizer
5
1,060
63Netflix / Paramount+
Grey's Anatomy
6
1,050
439Hulu / Netflix
Missing You
7
1,024
5Netflix
Dexter
8
985
96Netflix / Paramount+
Bob's Burgers
9
912
281Hulu
The Big Bang Theory
10
862
281Max

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Jan. 20 – Jan. 26, 2025

PROGRAMRANKVIEWERS (000)RATINGNETWORK
CHICAGO MED
1
6,027
3.6NBC
HIGH POTENTIAL
2
5,745
3.4ABC
CHICAGO FIRE
3
5,644
3.3NBC
WILL TRENT
4
5,535
3.3ABC
CHICAGO PD
5
4,857
2.9NBC
LAW AND ORDER:SVU
6
4,779
3.0NBC
SHIFTING GEARS
7
4,609
2.7ABC
LAW AND ORDER
8
4,326
2.7NBC
THE ROOKIE
9
3,345
2.0ABC
20/20 (FRI)
10
3,214
2.0ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

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