Insights | 09-12-2021
Navigate the top challenges facing CPG and retail advertisers in 2022
The pandemic and supply chain disruptions continue to affect brands in the CPG and retail space. Learn how…
Insights
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Insights | 28-07-2021
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline…
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Insights | 14-12-2020
How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread,…
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Insights | 03-12-2020
Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation…
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Insights | 19-10-2020
The Power of the Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have…
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Insights | 02-06-2020
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before…
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Insights | 20-04-2020
Advertising in the Age of COVID-19
Faced with uncertainty about the future, many companies are responding by trying to freeze all activity, from…
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Insights | 12-09-2019
It’s in the bag
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path…
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Insights | 13-05-2019
The Database: What Omnichannel Really Means in Today’s Retail Environment
Savvy retailers that view the retail landscape through an omnichannel lens are succeeding where others…
