Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…
Insights
Insights | 02-06-2020
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming…
Insights | 07-05-2020
Food For Thought: Examining Australians’ Changing Eating Habits And Shopping Lists
With more time at home, Australian consumers have an opportunity to reflect on their eating habits and find creative and…
Insights | 16-03-2020
COVID-19: Tracking the impact on media and consumer behavior
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as well as the…
Insights | 02-10-2019
Being gender-aware in health and wellness advertising
When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with their…
Insights | 19-08-2019
Die Deutschen setzen auf effizientes Einkaufen – Nielsen App zeigt die Trends zu Verbrauchern, Handel und Werbung
Die Deutschen setzen auf effizientes Einkaufen. Der Trend zum selteneren Einkaufen und höheren Bons setzt sich weiter…
Insights | 10-04-2019
Openness and Transparency Help Drive the ‘Trust Economy’
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want…
Insights | 28-01-2019
The Evolution of Super Bowl Consumption
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving…
Insights | 20-11-2018
Globaler Online-Einkauf von Lebensmitteln in den letzten zwei Jahren um 15% gestiegen
Der Online-Einkauf von verpackten und frischen Lebensmitteln ist in den letzten zwei Jahren weltweit um 15 Prozent…
Insights | 15-11-2018
Beyond the Uniform: A Look at Today’s Veteran Consumers
Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their…
