TV ratings Archives

Insights | 12-09-2024

Nielsen analyzed 2024 Emmy nominees to see which titles and talent earned the most of U.S. viewers’ time.

Insights | 10-09-2024

This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….

Insights | 03-09-2024

Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…

Insights | 16-02-2024

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…

Insights | 20-11-2023

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…

Insights | 12-09-2023

Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…

Insights | 09-08-2023

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

Insights | 26-04-2023

The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…

Insights | 09-02-2022

While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…

Insights