In a showdown where rivals become teammates, which team is the most marketable at this year’s MLB All-Star game? A look at the Nielsen/E-Poll N-Scores of the American League versus National League starters revealed the American League comes out swinging with a score of 97 compared to 78.
“The All-Star roster went through some significant changes, losing major stars including Derek Jeter. On the heels of his 3,000th career hit, Jeter is a powerhouse brand, with an N-Score of 165, just shy of the combined scores for the All-Star starters,” said Stephen Master, VP Nielsen Sports. “With Jeter out of the equation, the playing field has slightly leveled out.”
The N-Score evaluates name, image awareness, appeal and attributes such as sincerity, approachability, experience and influence to determine a player’s endorsement potential.
| American League All-Stars* | |||
|---|---|---|---|
| POSITION | Player | Team | N-Score |
| C | Alex Avila | Tigers | N/A |
| 1B | Adrian Gonzalez | Red Sox | 11 |
| 2B | Robinson Cano | Yankees | 23 |
| 3B | Adrian Beltre | Rangers | N/A |
| SS | Asdrubal Cabrera | Indians | N/A |
| OF | Jose Bautista | Blue Jays | 7 |
| OF | Curtis Granderson | Yankees | 16 |
| OF | Josh Hamilton | Rangers | 40 |
| TEAM TOTAL | 97 | ||
| Source: Nielsen / E-Poll N-Score *Excludes starting pitchers |
| National League All-Stars* | |||
|---|---|---|---|
| POSITION | Player | Team | N-Score |
| C | Brian McCann | Braves | 11 |
| 1B | Prince Fielder | Brewers | 9 |
| 2B | Rickie Weeks | Brewers | 4 |
| 3B | Scott Rolen | Reds | 12 |
| SS | Troy Tulowitzki | Rockies | 12 |
| OF | Ryan Braun | Brewers | 16 |
| OF | Lance Berkman | Cardinals | N/A |
| OF | Matt Kemp | Dodgers | 14 |
| TEAM TOTAL | 78 | ||
| Source: Nielsen/E-Poll N-Score *Excludes starting pitchers |
Methodology
Using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. E-Poll maintains a national online panel of 250,000 people age 13 and up. Each individual N-Score National survey is administered to 1,100 people within that panel via the Internet. The sample is representative of the general population based on gender, income, age, and education.
