What’s driving results in financial services advertising today?

With the financial advertising landscape exceeding $7.5 billion in 2024, and banking services alone surpassing $2.1 billion, how do you ensure your message cuts through the noise, especially when economic shifts and rising inflation create an unpredictable environment for both institutions and consumers?

Join this session to discover data-driven strategies designed to maximize your advertising return on investment (ROI). You’ll gain actionable insights to:

• Benchmark your performance: See exactly how your advertising spend measures up against competitors
• Optimize your creative: Uncover the creative approaches and ad types that are generating the best results
• Act with agility: Understand key market trends and learn how to use data to make fast, effective strategic decisions

We’ll share crucial ad spend predictions and look at channel investment trends from Nielsen’s 2025 Global Annual Marketing Report. Plus, get a focused look at how Local advertising stacks up against National campaigns.

This session is essential for both in-house marketers and agencies serving financial clients.