Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.
Insights
Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio universe.
Insights | 22-10-2024
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new opportunities…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
Insights | 20-09-2024
Leveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
Insights | 12-09-2024
76th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed 2024 Emmy nominees to see which titles and talent earned the most of U.S. viewers’ time.
Insights | 12-09-2024
Tackling media fragmentation with a hybrid data approach
Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s trends before…
Insights | 10-09-2024
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….
Insights | 09-09-2024
Overcoming outcomes challenges for brands
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
Insights | 03-09-2024
Need to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…
