Insights | 27-06-2018
Keeping up with the Jetsons at Consumer 360: What’s Next in AI, Machine Learning and Data Management
With technological advancements accelerating quickly, we live in a world that continues to push the limits of…
Insights
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Insights | 08-06-2018
When it Comes to Building Loyalty, Leaders Say ‘Don’t Just Make a Product and Talk About It’
There’s arguably never been a better time to consume content. Yet while today’s media landscape is a boon…
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Insights | 01-09-2015
E-Commerce is Opening Doors of Opportunity for Brands and Consumers in China
In China, more than 46% of consumers are actively making purchases via the web, well above the global average…
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Insights | 22-07-2015
Tools of the Trade: How to Put Mobile to Use for Brands
With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a…
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Insights | 01-07-2015
Uncommon Sense: Back to the Future: Perspectives on ‘Thriving in 2020’
In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on…
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Insights | 30-06-2015
Activating Big Data for Big Outcomes
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the…
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Insights | 14-07-2014
Connecting with Social Brand Ambassadors
When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their…
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Insights | 25-06-2014
Scanning the Audio Demand Landscape
Audio is an integral part of the daily lives of most Americans. According to Nielsen’s Audio Today report,…
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Insights | 12-07-2012
Case Study Optimized Media Planning Contributes to Double-Digit Revenue Growth
The proliferation of media channels and devices makes it more challenging to find the right marketing mix to…
