Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
Insights
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Insights | 15-06-2022
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
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Insights | 29-03-2022
Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with their…
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Insights | 04-08-2021
Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
Amid the global semiconductor shortage, U.S. auto manufacturers will need to focus on brand-building marketing efforts to…
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Insights | 02-06-2020
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming…
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Insights | 01-07-2019
The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important…
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Insights | 14-03-2019
Data-driven marketing is in the details
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly…
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Insights | 23-11-2018
Papel da ciência e tecnologia na publicidade
Entenda como a neurociência do consumo pode auxiliar a tomar melhores decisões ao investir em campanhas publicitárias…
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Insights | 22-10-2018
The Database: What Sustainability Means Today
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions…
