Insights | 22-09-2023
Webinar: Cracking the code of brand success in emerging media channels
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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Insights | 14-10-2021
Redefining content strategies for influencer marketing
Good content is always the foundation of any influencer marketing. These best practices still hold true:…
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Insights | 23-02-2017
Understanding the Keys to Higher ROI in Spanish-Language TV
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language…
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Insights | 22-02-2017
The Secrets to Spanish-Language TV ROI
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips…
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Insights | 09-02-2017
The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, With a Smile
For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center…
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Insights | 31-08-2016
Reaching the Desired Audience Doesn’t Always Mean the Digital Campaign Will Resonate
In a recent analysis, 37% of digital campaign ads in Canada didn’t resonate with their audience. In other…
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Insights | 24-05-2016
Maximize Your TV Advertising Effectiveness
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for…
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Insights | 21-01-2016
Case Study: Don’t Let Building Brand Awareness Drive You Nuts
To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk…
