Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
Insights
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Insights | 10-07-2023
Women’s sports viewership on the rise
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and…
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Insights | 04-05-2023
International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood…
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Insights | 27-05-2022
The Champions League: How media rights deals are shaping the global soccer landscape
The UEFA Champions League Final isn’t just a fan favorite; sports are a huge draw for media buyers and the…
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Insights | 10-05-2022
Eurovision-ary: How performers capture the ears—and moods—of global audiences
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the…
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Insights | 17-06-2020
Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant…
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Insights | 05-01-2017
2016 World Sports Review
Global sport’s top-line metrics, notably global sponsorship and media rights spend, continued to point in the…
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Insights | 04-04-2012
Spend Smart – Maximize Your Marketing Efficiency in Russia
Andrey Dvoychenkov, Customer Analytics Leader With the pull for consumer’s attention at an all-time high, how…
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Insights | 20-01-2010
From Buzz to Sales The Impact of the UK’s X-Factor
A Nielsen Company analysis of the UK’s X Factor, reveals that guest stars originally discovered by talent…
