Insights | 01-10-2024
The power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
Insights
Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
Insights | 06-10-2020
How Streaming Enablement in 2020 Has Changed the Media Landscape
While total media consumption has largely normalized since the peaks we saw in March and April, the massive…
Insights | 22-09-2020
Ad-Supported Video on Demand is a Big Part of the Future of TV
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the…
Insights | 10-09-2020
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and…
Insights | 28-08-2020
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million…
Insights | 27-08-2020
How Working from Home is Shaping Consumers’ Power of Choice
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in…
Insights | 13-08-2020
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only…
Insights | 04-05-2020
Movement Restrictions Are Driving TV Viewing, But Malaysia’s Marketers Must Adapt To Take Full Advantage
As has been the case around the globe, restricted living amid the novel coronavirus (COVID-19) pandemic has…
Insights | 16-04-2020
During COVID-19 Sports Viewers Are Still a Scoring Opportunity for Brands and Media Owners
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of…
