Insights | 12-07-2024
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how…
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Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
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Insights | 01-06-2021
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and…
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Insights | 05-05-2021
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement has broken through as a collective mission finding allies across genders,…
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Insights | 20-11-2020
Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public…
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Insights | 29-10-2020
The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they…
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Insights | 22-10-2020
“Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the…
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Insights | 22-10-2020
Nielsen Local Watch Report
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities…
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Insights | 22-10-2020
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just…
