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Featured
The Black influence: How Black culture & identity drive the market
Now in its 15th year, data from the Black Diverse Intelligence Series underscores that cultural and economic…
4mins read
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Featured
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
Advertising4mins read
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Featured
Smarter Advertising for SMEs: Modal block with 3 CTA
Join our webinar Smarter Advertising for SMEs: Data-driven Strategies to grow your business. Are you tired…
Advertising4mins read
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Featured
Winning Strategies for Financial Services Advertising
Join this session to discover data-driven strategies designed to maximize your advertising return on investment…
Advertising3mins read
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Featured
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Audiences3mins read
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Featured
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Audiences5mins read
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Featured
Smarter Advertising for SMEs: Data-driven Strategies to grow your business
Join our webinar Smarter Advertising for SMEs: Data-driven Strategies to grow your business. Are you tired…
Advertising3mins read
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Featured
TV or Digital: What’s winning global audiences?
Discover how regional differences, demographics, and content shape audience viewing habits and impact…
Audiences5mins read
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Featured
Planning Unlocked – 3 Key trends in 2025
This webinar unpacks 3 key trends shaping 2025 media planning and how to capitalize on them. 1. Balancing…
Advertising3mins read
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Featured
From fandom to fortune: Leveraging US soccer growth for sponsorship success
Whether you call it soccer or football, our webinar will explore how to build connections with fans of the…
Sports & gaming3mins read
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Featured
Radio: Gateway to Black audience engagement
Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking…
Media5mins read
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Featured
How are your peers splitting their media budget between traditional and digital channels?
How a company allocates its media dollars between traditional and digital channels has a lot to do with the…
Media6mins read
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Featured
Global Planning Guide 2025
Discover the top three trends you need to consider in global media planning that are reshaping how brands…
Media4mins read
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Featured
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming5mins read
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Featured
Outsmart the competition with ad intelligence
Are your ad campaigns hitting the mark? In today’s crowded media landscape, simply throwing advertising…
Advertising4mins read
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Featured
The ROI of AI
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
Marketing performance10mins read
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Featured
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Advertising5mins read
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Featured
Asian millennial women use their buying power to protect the environment
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
Audiences3mins read
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Featured
Connecting through culture with Black audiences
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
Media4mins read
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Featured
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
Media3mins read
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Featured
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
Media4mins read
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Featured
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
TV & streaming5mins read
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Featured
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
TV & streaming6mins read
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Featured
The Record: Q4 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
Media4mins read
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Featured
Navigating media’s complexity with audience planning
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
Audiences5mins read
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Featured
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
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Featured
The Nielsen ARTEY Awards: 2024 Streaming Unwrapped
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
TV & streaming11mins read
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Planning (and measuring) cross-media campaigns in 2025
Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with…
Advanced Audiences3mins read
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Featured
Cross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Audiences3mins read
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Featured
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Media6mins read
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Featured
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Sports & gaming1mins read
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Featured
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Marketing performance6mins read
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Featured
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Advertising5mins read
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Featured
Optimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across…
9mins read
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Featured
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Advanced Audiences4mins read
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Featured
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Media1mins read
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Featured
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
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Featured
The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Media2mins read
