
The Gauge™
TV Viewing trends in the U.S.
Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.
Explore how Americans watch TV across platforms
Monthly TV viewing by platform
March 2025
Total day | Persons 2+


Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.
TV viewing trends by platform

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.
Discover how Americans watch TV across media distributors
Monthly TV viewing by distributor

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.
The Ad Supported Gauge
Quarterly share of Ad supported TV
Q1, 2025
Total day | Persons 2+
Ad Supported Share of TV

Q1, 2025
Total day | Persons 2+
Category Share of Ad Supported TV


Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

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Methodology/FAQ
All your questions answered: The Gauge FAQ
- The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
- All the data is time period based for each viewing source. The data, representing a broadcast month, is based on Live+7 viewing for the reporting interval (Note: Live+7 includes live television viewing plus viewing up to seven days later for linear content).
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
All the data is time period based for each viewing source. The data, representing a broadcast month, is based on Live+7 viewing for the reporting interval (Note: Live+7 includes live television viewing plus viewing up to seven days later for linear content).
How is ‘The Gauge’ created? (Accordion)
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
All the data is time period based for each viewing source. The data, representing a broadcast month, is based on Live+7 viewing for the reporting interval (Note: Live+7 includes live television viewing plus viewing up to seven days later for linear content).

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