Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
Insights
Insights | 27-01-2020
Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American…
Insights | 30-04-2018
No Stick, No Ball, No Problem: Sports Fans Embrace the Kentucky Derby
The “Run for the Roses” only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000…
Insights | 22-06-2017
The Beverage Alcohol Media Report: Q4 2016
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio…
Insights | 04-05-2017
One Bourbon, One Scotch, One Beer: the Adult Beverage Choices of Kentucky Derby Fans
With bourbon whiskey being a key ingredient of the mint julep, the traditional beverage of the Kentucky Derby,…
Insights | 06-03-2017
The Beverage Alcohol Media Report: Q3 2016
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key…
Insights | 01-11-2016
The Beverage Alcohol Media Report: Q2 2016
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities…
Insights | 04-02-2016
Super Bowl Super Facts
For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so…
Insights | 03-02-2016
Super Bowl Sunday Is No Longer Just a Beer Holiday
Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for…
Insights | 18-12-2015
The Beverage Alcohol Media Report
This report looks at the media consumption habits of U.S. consumers of legal drinking age. It provides three…
