Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
Insights
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Insights | 14-07-2021
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for…
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Insights | 07-07-2021
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
The Olympics features men and women competing in the same events for medals of equal importance. And…
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Insights | 28-06-2021
Sports Fans are Looking to Sports Leagues and Athletes to Support Social Causes
In addition to being extremely engaged with sports content, sports fans are passionate about social causes,…
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Insights | 29-04-2021
With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with…
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Insights | 22-05-2019
How Multi-Touch Attribution Helps Brands Master the Multiverse
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must…
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Insights | 16-05-2019
Our Head of Analytics on the Future of Attribution
While marketing mix modeling can answer key channel allocation questions, this approach only works at an…
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Insights | 13-05-2019
Eight Best Practices for Implementing Multi-Touch Attribution
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their…
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Insights | 05-03-2019
Meet the Female Esports Fan
Esports fans are often described as simply “male Millennials”—and the description often fits: Globally,…
