Supercharging Nielsen Ad Intel With Social And In-app Media Spend

Auckland, 28 JULY 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-level social and in-app media spend. 

The added breadth of measurement to include these media provides new visibility into some of the largest ad investments on digital. In addition, video collections are expanded to cover pre, mid and post-roll content for mobile and desktop devices.

Nielsen Ad Intel Digital offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future through a wide range of media categories. This new addition of social and in-app digital data will provide increased coverage by measuring additional sites and advertising types, with more accurate representation of digital ad buys, in a secure, privacy-safe way. Media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.

Nielsen Ad Intel Digital –  What’s in it for our clients:

• Introduction of social and in-app measurement to strengthen cross-media channel insights 
• A significant enhancement to video capture including pre, mid and post-roll video
• Vast Expansion of the number of websites monitored 
• As part of Nielsen’s enhanced Ad Intel Digital suite, we have also launched the WizzAd digital dashboard solution, providing clients with access to digital creatives and campaign information via an easy to use interface. 

When taking a look at the new dataset, in June of 2021, Nielsen Ad Intel reported $33.1M in estimated media spend for Social Media (across Facebook and Twitter). 

Nick Whitehead, Ad Intel Commercial Lead, Nielsen, commented: “This new,  enhanced set of data for digital, will for the first time enable our clients to monitor their competitors’ spend across social, in-app, video and general display”. Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data, device type and buy type across platforms. 

The enhancements to Nielsen Ad Intel are part of Nielsen’s effort to provide the industry with independent and comprehensive competitive metrics that help establish a more flexible way to evaluate ad performance across-platforms”.