Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
NEW YORK – November 13, 2024 – Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie information, the data visualization graphically illustrates the current makeup of Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content catalogs to provide visibility into the programming that’s keeping viewers engaged today.
The Gracenote Data Hub complements Nielsen’s The Gauge™ and The Media Distributor Gauge, which measure time spent by audiences on individual streaming platforms and aggregated at the media company level. With the Gracenote Data Hub, the industry can better understand the content catalogs of global SVOD providers enabling churn reduction and time spent growth.
Gracenote examines SVOD catalogs across 23 countries for unique insights on movie, TV and sports programming content volume, genre, mood, exclusivity and country of origin. Equipped with Data Hub intelligence, media ecosystem players from video services to content owners to advertisers can develop data-informed strategies relating to content distribution, licensing and media buying.
“Gracenote data has long been trusted by the global video ecosystem to power advanced content discovery and engaging entertainment experiences,” said Trent Wheeler, Head of Product Innovation at Gracenote. “Through new resources tapping our data, we’re enabling clear visibility into catalog volume and composition as well as content makeup and characteristics to help inform business decisions that drive success.“
In addition to the Data Hub, Gracenote has published its 2024 State of Play report, which contextualizes the Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content data, examines notable programming trends and offers new insights to help guide business decisions. This marks the third installment of the report.
High-level findings from the new report include:
- Based on Gracenote data, there are more than 550,000 TV show episodes, movies and sports-related programs available across the five tracked SVOD platforms
- TV programming at the episodic level accounts for 89% of the overall content available on these platforms
- Total number of unique movie, sports and program-level TV titles (excluding individual episodes) in this analysis is just over 84,000
- Among the five providers analyzed, 93% of the programs distributed are exclusive to just one service
- More than 70% of the content available on these platforms has been released since 2010
Platform-specific takeaways from the report include:
- Amazon Prime Video distributes more than 72% of the movies and 57% of the TV shows offered by the five global SVOD services
- Apple TV+ includes three times more Animated genre and Children’s genre programming in its catalog than the other tracked providers
- More than 78% of the content on Disney+ is exclusive to its platform and cannot be found elsewhere
- Netflix’s catalog has the greatest percentage of global content, as 68% of its offerings were produced outside of the U.S.
- Paramount+ features the greatest percentage of Comedy genre content (22.4%) of any of the leading SVOD services
The State of Play report concludes that catalog depth and content exclusivity are key areas of opportunity for global SVOD services seeking to retain subscribers through sustained engagement. With the volume of program choices in each SVOD service, content discovery features and personalized recommendations are critical to keeping users engaged, increasing time spent and reducing churn.
Gracenote’s industry-leading program metadata covers 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. The same metadata that powers the user experiences of the world’s biggest and most innovative TV providers also enables data-driven decision-making to help content distributors and owners succeed amid rapid change. Going forward, the Gracenote Data Hub will be updated quarterly and the State of Play report will be published annually. Download Gracenote’s 2024 State of Play report here.
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Media Contact
Mark Yamada
mark.yamada@nielsen.com
