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Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

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The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

March 2025

Total day | Persons 2+

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

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Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

July 07 – July 13, 2025

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Love Island USA
1
1,932
246Peacock
Sullivan's Crossing
2
1,347
20Netflix
Squid Game
3
1,254
22Netflix
Madea's Destination Wedding
4
1,195
1Netflix
Blindspot
5
1,080
100Netflix
Animal Kingdom
6
1,044
75Netflix
Ballard
7
1,025
10Prime Video
Bluey
8
904
154Disney+
Kpop Demon Hunters
9
817
1Netflix
Criminal Minds
10
690
359Hulu / Paramount+

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

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Top Broadcast TV Shows

Week of Aug. 04 – Aug. 10, 2025

PROGRAMRANKVIEWERS (000)RATINGNETWORK
60 MINUTES
1
5,204
3.0CBS
AMERICA'S GOT TALENT
2
4,556
2.6NBC
WHO WANTS TO BE A MILLIONAIRE
3
3,755
2.2ABC
CELEBRITY FAMILY FEUD
4
3,515
2.1ABC
BIG BROTHER (SUN)
5
3,318
1.9CBS
AMERICA'S FUNNIEST HOME VIDEOS
6
3,297
1.8ABC
BIG BROTHER (THU)
7
3,167
1.8CBS
BIG BROTHER (WED)
8
3,008
1.7CBS
AMERICAN NINJA WARRIOR
9
2,784
1.5NBC
THE NEIGHBORHOOD (ENC)
10
2,567
1.5CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

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Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

Insights into the Olympic Games

Discover fan insights, sponsorship trends and influential athletes in our insights hub.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M
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The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M
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Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

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Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

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Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

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