Olympic Games
insights hub
Nielsen’s data behind the
fans, brands and athletes
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Olympic Games—powered by Nielsen data.
Fan insights
See how Olympics fandom shifts across the globe
With Nielsen Fan Insights data, learn how popular different Olympic sports are in countries around the world, as well as across different ages.
Spotlight on Paris 2024
Explore audience enthusiasm for the upcoming games
Sponsorship trends
Discover the brand impact of sports sponsorships
With audiences tuning in to sports events like the Olympic Games in big numbers, the opportunity arises for brands to create connections.
Likelihood of increased product interest for sponsors of Olympic Games
Source: Nielsen Fan Insights, February 2024
Influential athletes
Understand the influence of some of the biggest athletes headed to Paris
Athletes are gaining fans in their own right. We analyzed the Instagram accounts of some of the biggest names in this year’s Games to understand their potential as partners in influencer marketing.
| Athlete Name | Country Flag | Sport | Instagram Handle | Followers | Follower Growth | Engagement Rate | Audience Reachability | Avg media value of branded posts (USD) |
|---|---|---|---|---|---|---|---|---|
| Simone Biles |  | Gynmnastics | @simonebiles | 7.1M | 0.38% | 3.15% | 68.79% | $93,510 |
| Tom Daley |  | Diving | @tomdaley | 3.2M | -1.24% | 1.60% | 67.17% | $21,321 |
| Caeleb Dresself | | Swimming | @caelebdressel | 629K | -0.83% | 0.41% | 79.87% | $1,055 |
| Carlos Alcaraz |  | Tennis | @carlitosalcarazz | 4.7M | 7.31% | 3.78% | 83.70% | $71,277 |
| Eliud Kipchoge |  | Marathon | @kipchogeeliud | 2.6M | 4.74% | 3.89% | 78.11% | $41,069 |
| Katie Ledecky | | Swimming | @katieledecky | 605K | 1.67% | 2.88% | 70.03% | $7,156 |
| Leon Marchand |  | Swimming | @leon.marchand31 | 191K | 15.28% | 21.71% | 87.53% | $15,843 |
| Leylah Fernandez |  | Tennis | @leylahannietennis | 352K | 0.52% | 1.87% | 77.67% | $2,692 |
| Momiji Nishiya |  | Street Skating | @momiji_nishiya830 | 160K | -1.43% | 8.25% | 73.49% | $5,499 |
| Shelly-Ann Fraser-Pryce |  | Track & Field | @realshellyannfp | 935K | -0.08% | 2.51% | 65.59% | $9,698 |
Source: Nielsen InfluenceScope, November 2023 – April 2024
Want to talk with our team of experts?
Industry perspectives
Read the latest sports and sponsorship insights from Nielsen
Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Virtual Medal Table Forecast
Learn about Gracenote’s projections for gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad.
