Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story |
1
|
1,527 | 8 | Netflix |
| Wayward |
2
|
1,303 | 8 | Netflix |
| NCIS |
3
|
817 | 488 | Hulu / Netflix / Paramount+ |
| Play Dirty |
4
|
788 | 1 | Prime Video |
| Law & Order |
5
|
768 | 486 | Hulu / Peacock |
| KPop Demon Hunters |
6
|
731 | 1 | Netflix |
| Spongebob Squarepants |
7
|
724 | 323 | Paramount+ |
| Love Is Blind |
8
|
698 | 116 | Netflix |
| Bluey |
9
|
692 | 154 | Disney+ |
| Bob's Burgers |
10
|
666 | 295 | Hulu |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story |
1
|
1,527 | 8 | Netflix |
| Wayward |
2
|
1,303 | 8 | Netflix |
| Love Is Blind |
3
|
698 | 116 | Netflix |
| Wednesday |
4
|
578 578 | 17 | Netflix |
| Black Rabbit |
5
|
574 574 | 8 | Netflix |
| Halo |
6
|
562 562 | 17 | Paramount+ / Netflix |
| House of Guinness |
7
|
543 543 | 8 | Netflix |
| Tulsa King |
8
|
506 506 | 22 | Paramount+ |
| The Great British Baking Show |
9
|
482 482 | 110 | Netflix |
| Gen V |
10
|
400 400 | 13 | Prime Video |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| NCIS |
1
|
817 | 488 | Hulu / Netflix / Paramount+ |
| Law & Order |
2
|
768 | 486 | Hulu / Peacock |
| Spongebob Squarepants |
3
|
724 | 323 | Paramount+ |
| Bluey |
4
|
692 | 154 | Disney+ |
| Bob's Burgers |
5
|
666 | 295 | Hulu |
| Doc |
6
|
645 | 12 | Hulu / Netflix |
| Paw Patrol |
7
|
640 | 318 | Netflix / Paramount+ |
| Gilmore Girls |
8
|
637 | 205 | Hulu / Netflix |
| Law & Order: Special Victims Unit |
9
|
631 | 577 | Hulu / Peacock |
| The Big Bang Theory |
10
|
595 | 281 | HBO Max |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| Play Dirty |
1
|
788 | Prime Video |
| KPop Demon Hunters |
2
|
731 | Netflix |
| Ruth & Boaz |
3
|
336 | Netflix |
| Dog Man |
4
|
313 | Netflix |
| Karate Kid: Legends |
5
|
304 304 | Netflix |
| The Naked Gun |
6
|
265 265 | Paramount+ |
| Superman |
7
|
258 258 | HBO Max |
| Elio |
8
|
215 215 | Disney+ |
| The Lost Bus |
9
|
208 208 | Apple TV+ |
| About My Father |
10
|
187 187 | Netflix |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Nielsen’s Streaming Top 10 charts include only SVOD providers with program-level data in specific Nielsen reporting systems. However, there are instances when viewing to certain programs can be credited from non-linear sources beyond the listed distributors.
Related Insights
Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Traditional TV
Top 10
Broadcast and cable viewing
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) |
1
|
25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS |
2
|
23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) |
3
|
18,953 | 8.8 | FOX |
| THURSDAY NIGHT FOOTBALL – VIKINGS VS. CHARGERS |
4
|
13,125 | 6.0 | PRIME VIDEO |
| FOOTBALL NIGHT AMERICA PT 3 |
5
|
12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS |
6
|
12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS |
7
|
11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) |
8
|
11,251 | 5.6 | CBS |
| 60 MINUTES |
9
|
11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS |
10
|
10,355 | 5.5 | ABC |
Broadcast, cable, syndication and live streaming programs
| PROGRAM | RANK | Percentage | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) | 1 | 100 | 25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS | 2 | 91 | 23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) | 3 | 75 | 18,953 | 8.8 | FOX |
| THURSDAY NIGHT FOOTBALL – VIKINGS VS. CHARGERS | 4 | 52 | 13,125 | 6.0 | PRIME VIDEO |
| FOOTBALL NIGHT AMERICA PT 3 | 5 | 50 | 12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS | 6 | 48 | 12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS | 7 | 45 | 11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) | 8 | 44 | 11,251 | 5.6 | CBS |
| 60 MINUTES | 9 | 44 | 11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS | 10 | 41 | 10,355 | 5.5 | ABC |
Week of Oct. 20 – Oct. 26, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) |
1
|
25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS |
2
|
23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) |
3
|
18,953 | 8.8 | FOX |
| FOOTBALL NIGHT AMERICA PT 3 |
4
|
12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS |
5
|
12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS |
6
|
11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) |
7
|
11,251 | 5.6 | CBS |
| 60 MINUTES |
8
|
11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS |
9
|
10,355 | 5.5 | ABC |
| FOX+FS1 MLB ALCS: GM 7 – MARINERS VS. BLUE JAYS |
10
|
8,910 8,910 | 4.3 | FOX |
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) |
1
|
25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS |
2
|
23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) |
3
|
18,953 | 8.8 | FOX |
| THURSDAY NIGHT FOOTBALL – VIKINGS VS. CHARGERS |
4
|
13,125 | 6.0 | PRIME VIDEO |
| FOOTBALL NIGHT AMERICA PT 3 |
5
|
12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS |
6
|
12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS |
7
|
11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) |
8
|
11,251 | 5.6 | CBS |
| 60 MINUTES |
9
|
11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS |
10
|
10,355 | 5.5 | ABC |
Week of Oct. 20 – Oct. 26, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – BUCCANEERS VS. LIONS |
1
|
8,397 | 4.0 | ESPN |
| NFL REGULAR SEASON – TEXANS VS. SEAHAWKS |
2
|
6,258 | 3.3 | ESPN |
| THE FIVE (MON) |
3
|
3,751 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
4
|
3,740 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
5
|
3,672 | 2.1 | FOX NEWS CHANNEL |
| THE FIVE (WED) |
6
|
3,592 | 2.1 | FOX NEWS CHANNEL |
| MLB ALCS FOX – MARINERS VS. BLUE JAYS |
7
|
3,540 | 1.7 | FOX SPORTS 1 |
| THE FIVE (FRI) |
8
|
3,423 | 2.0 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (WED) |
9
|
3,250 3,250 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (THU) |
10
|
3,234 3,234 | 1.9 | FOX NEWS CHANNEL |
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Ratings and Families
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| BERKSHIRE HATHAWAY INC |
1
|
$94.4 | 3.3 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC |
2
|
$91.6 | 3.7 | BUSINESS & CONSUMER SVCS |
| PROGRESSIVE CORP |
3
|
$89.7 | 5.3 | INSURANCE & REAL ESTATE |
| ABBVIE INC |
4
|
$84.3 | 6.4 | HEALTHCARE |
| ALLSTATE CORP |
5
|
$67.0 | 2.6 | INSURANCE & REAL ESTATE |
| NATIONAL FOOTBALL LEAGUE |
6
|
$65.9 | 1.4 | BUSINESS & CONSUMER SVCS |
| ALPHABET INC |
7
|
$57.6 | 1.8 | PUBLISHING & MEDIA |
| FOX CORP |
8
|
$52.7 | 2.8 | PUBLISHING & MEDIA |
| DEUTSCHE TELEKOM AG |
9
|
$51.7 | 3.9 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
10
|
$50.4 | 8.6 | TOILETRIES & COSMETICS |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| LOREAL SA |
1
|
$9.5 | 1,065.1 | TOILETRIES & COSMETICS |
| JOHNSON & JOHNSON |
2
|
$9.4 | 489.1 | HEALTHCARE |
| CONSTELLATION BRANDS INC |
3
|
$7.4 | 737.9 | BEER & WINE |
| PROCTER & GAMBLE CO |
4
|
$6.1 | 723.0 | SOAPS, CLEANSERS & POLISHES |
| VERIZON COMMUNICATIONS INC |
5
|
$6.1 | 338.5 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
6
|
$5.3 | 614.1 | TOILETRIES & COSMETICS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
7
|
$5.2 | 187.3 | HEALTHCARE |
| UNILEVER |
8
|
$5.1 | 517.9 | TOILETRIES & COSMETICS |
| PROCTER & GAMBLE CO |
9
|
$5.1 | 675.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| GSK PLC |
10
|
$5.1 | 248.1 | HEALTHCARE |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$54.5 | 3.1 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$42.1 | 2.2 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$28.9 | 1.7 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
4
|
$26.1 | 1.4 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
5
|
$25.4 | 2.1 | BUSINESS & CONSUMER SVCS |
| AT&T INC |
6
|
$19.0 $19.0 | 1.2 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
7
|
$16.0 $16.0 | 0.7 | BUSINESS & CONSUMER SVCS |
| DRS OWN LLC |
8
|
$16.0 $16.0 | 1.2 | RETAIL |
| COMCAST CORP |
9
|
$15.2 $15.2 | 0.7 | PUBLISHING & MEDIA |
| UNITED STATES GOVERNMENT |
10
|
$15.1 $15.1 | 0.6 | BUSINESS & CONSUMER SVCS |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$2.6 | 145.2 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$1.7 | 100.0 | AUTOMOTIVE |
| COMCAST CORP |
3
|
$1.7 | 82.5 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
4
|
$1.7 | 111.3 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$1.6 | 93.7 | AUTOMOTIVE |
| CALIFORNIA STATE OF |
6
|
$1.5 | 91.1 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
7
|
$1.5 | 65.8 | HEALTHCARE |
| AT&T INC |
8
|
$1.5 | 100.2 | RETAIL |
| CHARTER COMMUNICATIONS INC |
9
|
$1.3 | 99.3 | AUTOMOTIVE |
| NEW YORK STATE OF |
10
|
$1.3 | 107.0 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 11, 2025 | Console and PC
Week ended November 1, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Battlefield 6 | 1 | 2 |
| Grand Theft Auto VI | 2 | 1 |
| Call of Duty: Black Ops 7 | 3 | 7 |
| The Outer Worlds 2 | 4 | 8 |
| Ninja Gaiden 4 | 5 | 4 |
| Ghost of Yotei | 5 | 5 |
| Fortnite | 7 | 3 |
| Borderlands 4 | 8 | 6 |
| Minecraft | 9 | 9 |
| NBA 2K26 | 10 | 15 |
Source: Nielsen Video Games Tracking
