When it comes to advertising, chances are pretty high that a campaign isn’t going to be very successful if it doesn’t reach its intended audience. Unfortunately, reaching the right audience in the digital arena has proven challenging for many marketers. In fact, more than one-third of digital impressions don’t go to the right audience. While having accurate visitor information can improve the odds of success, Randall Beard, President, North America, explains the intricacies that make measuring digital audience delivery so challenging and how marketers can improve their ad reach.
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