Big data Archives

Insights | 18-03-2025

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Insights | 04-02-2025

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

Insights | 11-10-2024

Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.

Insights | 20-09-2024

Learn how big data measurement can help you navigate tailwinds in addressable advertising.

Insights | 10-07-2024

Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…

Insights | 11-04-2024

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 29-02-2024

Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable…

Insights