Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.
Insights
Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio universe.
Insights | 11-10-2024
The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.
Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
Insights | 27-09-2024
Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with Nielsen…
Insights | 12-09-2024
Tackling media fragmentation with a hybrid data approach
Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s trends before…
Insights | 09-09-2024
Overcoming outcomes challenges for brands
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
