Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
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Insights | 11-04-2024
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Insights | 21-03-2024
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 25-01-2024
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Insights | 18-01-2024
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Insights | 09-01-2024
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Insights | 08-01-2024
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
Insights | 20-12-2023
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Insights | 18-12-2023
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
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