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Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Nov. 03 – Nov. 09, 2025

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Frankenstein (2025)
1
1,258
1Netflix
The Witcher
2
945
32Netflix
Stranger Things
3
921
34Netflix
Grey's Anatomy
4
866
454Hulu / Netflix
NCIS
5
770
492Hulu | Netflix | Paramount+ | Pluto TV
Bluey
6
768
154Disney+
Bob's Burgers
7
709
299Hulu
Law & Order
8
689
490Hulu / Peacock
KPop Demon Hunters
9
588
1Netflix
The Fantastic Four: First Steps
10
556
1Disney+

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGORIGINATOR
CFP QUARTERFINALS – ALABAMA VS. INDIANA
1
22,800
9.4ESPN
NBC SUNDAY NIGHT FOOTBALL – RAVENS VS. STEELERS
2
22,341
11.4NBC
FOX NFL SUNDAY NATIONAL (4:25p)
3
21,009
9.9FOX
CBS NFL NATIONAL (4:25p)
4
19,627
9.4CBS
NEW YEAR'S ROCKIN EVE PT1
5
19,530
6.9ABC
CFP QUARTERFINALS – MIAMI VS. OHIO STATE
6
18,203
7.1ESPN
CFP QUARTERFINALS – OLE MISS VS. GEORGIA
7
17,981
7.8ESPN
COLLEGE FOOTBALL BOWL STUDIO – RAM TRUCKS POSTGAME
8
16,555
6.8ESPN
COLLEGE FOOTBALL BOWL STUDIO – RAM TRUCKS KICKOFF
9
16,249
7.0ESPN
CBS NFL REGIONAL (1:00p)
10
15,790
7.8CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – November 2025, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
FOX CORP
1
$109.6
3.8PUBLISHING & MEDIA
ABBVIE INC
2
$104.3
7.6HEALTHCARE
AMAZON.COM INC
3
$95.4
6.2RETAIL
BERKSHIRE HATHAWAY INC
4
$84.8
2.9INSURANCE & REAL ESTATE
VERIZON COMMUNICATIONS INC
5
$84.7
3.9BUSINESS & CONSUMER SVCS
WALMART INC
6
$75.4
4.9RETAIL
ALPHABET INC
7
$74.4
2.4BUSINESS & CONSUMER SVCS
NATIONAL FOOTBALL LEAGUE
8
$69.9
2.1BUSINESS & CONSUMER SVCS
CAPITAL ONE FINANCIAL CORP
9
$66.5
3.9BUSINESS & CONSUMER SVCS
PROGRESSIVE CORP
10
$66.0
4.7INSURANCE & REAL ESTATE

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended January 3, 2026 | Console and PC

TITLERANKPrevious week's rankings
Grand Theft Auto VI11
Resident Evil: Requiem22
Minecraft27
NBA 2K26410
Fortnite55
EA Sports Madden NFL 2663
Call of Duty: Black Ops 764
Marvel's Wolverine610
Roblox96
Nioh 397
Battlefield 6922

Source: Nielsen Video Games Tracking

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