Insights | 24-10-2018
How Time of Diagnosis Affects Cancer Survivors’ Media Behaviors
The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so…
Insights
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Insights | 16-03-2017
Method Behind March Madness: Why and How Americans Engage With the NCAA Basketball Tournament
The NCAA Division I Men’s Basketball Tournament grabs the attention of the most casual sports fans who have…
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Insights | 01-12-2016
Breaking Myths Around Black Millennials: Part 1
In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and…
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Insights | 23-08-2016
From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends…
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Insights | 02-07-2016
Case Study: Liberal Arts Down to a Neuroscience
Lipman Hearne collaborated with Nielsen Consumer Neuroscience to asses which marketable qualities of a liberal…
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Insights | 22-03-2016
Read All About It: India’s Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing…
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Insights | 15-10-2015
Higher Learning: Celebrating Online Native Advertising Success in the Australian School Sector
One of Melbourne’s prominent independent day schools wanted to engage its core audience in a positive and…
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Insights | 24-08-2015
In Session: Looking at the Best Back to School Ads of The Last Half-Decade
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that…
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Insights | 21-08-2014
Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight
Shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. With…
