Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 12-11-2024
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 03-09-2024
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for…
Insights | 29-07-2024
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
Insights | 10-06-2024
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
Insights | 23-05-2024
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
Insights | 12-03-2024
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
Insights | 16-02-2024
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re…
Insights | 20-11-2023
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what…
Insights | 12-10-2023
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
Insights | 14-08-2023
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data…