At this years’ upfronts, audience-based buying was the focus of many industry conversations. For advertisers, the ability to serve specific audiences with advertising wherever they choose to tune in presents an opportunity to reach consumers using more calculated campaigns.
As a market leader in audience-based buying, we’ve long provided clients with the data and insights to enable cross-platform precision marketing through Nielsen audience measurement, as well as Nielsen Buyer Insights and Nielsen Catalina Solutions data. In this video, Kelly Abcarian, Senior Vice President of Product Leadership, discusses what’s next for the new era of audience-based buying and how Nielsen helps our clients connect with consumer segments across platforms.
