Nearly 10 years ago, major media buyers and sellers came together to update the advertising currency to the current standard known as C3, C7 (linear viewership within three or seven days, respectively). The advertising currency needs to evolve to capture the changing ways audiences are consuming media today. Nielsen’s role in the market is to support our clients and the industry by providing trusted currency-caliber measurement and data solutions. In this video, SVP of Digital Solutions, Jessica Hogue, discusses the desire within the industry to evolve the current advertising currency and provide a common metric that reflects changing viewing habits and cross-platform media consumption.
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