April is the first full month of spring, which, along with sunny weather, also means less time viewers spent in front of TV screens. This year was no different, as viewers in Poland averaged 14 minutes less per day watching video content in April than in March, for an average daily total of 3 hours and 46 minutes watching TV.
On traditional television, Polish series, entertainment and news programs captured April’s largest audiences.
Streaming accounted for slightly higher viewership on TV screens in April (8.2% compared with 8.1% in March). Netflix and YouTube continued to lead among streaming platforms, despite each experiencing a decline in share in April. At the same time, platforms like Amazon Prime Video and CDA posted notable increases this month as they continue to attract growing audiences.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
