Digital disruption continues to transform the TV industry, and Nielsen continues to develop solutions that help the market stay ahead in the changing environment. Amid the growing over-the-top (OTT) landscape, we launched Nielsen SVOD Content Ratings, bringing transparency to content providers who distribute content through subscription-based services. With SVOD Content Ratings, the marketplace now has an independent, syndicated measurement solution that provides a greater understanding of SVOD content in relation to linear television. In this week’s video, Brian Fuhrer, SVP of Product Leadership, discusses the over-the-top (OTT) landscape and explores insights from Nielsen’s SVOD Content Ratings.
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