In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people consume video content on TV screens. During this month, there was an average increase of six minutes per day in TV screen time compared to September.
Viewership in Poland during October saw an uptick across different types of content. Traditional TV channels experienced a 3% increase in viewership, while streaming services saw a 2% rise. Key attractions on traditional TV included football matches from the League of Nations featuring Poland vs. Croatia and Poland vs. Portugal, as well as popular Polish series and news programs.
For streaming, YouTube and Netflix remained the most popular services accessed via TV screens. The proportion of total video viewing on TV screens attributed to streaming was 8.7% in October, marking a slight decrease of 0.1% from September 2024.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
